Seabrook Crisps is set to run an on-pack promotion and a new Fiery Woodsmoked BBQ flavour in partnership with Alton Towers, ahead of the theme parks new Wicker Man rollercoaster.
Running from April the on-pack promotion will offer consumers a two for one entry to Alton Towers theme park worth up to £55. It will run across all Seabrook Crinkle Cut crisps and pack formats, including sharing and impulse, as well as special limited edition Wicker Man packs.
The limited edition Fiery Woodsmoked BBQ flavour will be available from April.
A multi-million pound campaign is supporting the promotion, with POS materials including units, dump bins, shelf wobblers and posters available to retailers from the end of March.